About Heia Kids
Being a parent is like unleashing new superpowers - and all superheroes deserve some help along the way.
We believe that becoming a parent is the most wonderful feeling in the entire universe. And while raising the next generation can be a challenging job, every parent deserves all the support to have a more effortless parenthood journey. Most importantly, they deserve to feel good about themselves throughout the ride.
We are on a mission to provide parents with everything they need to focus on raising confident, kind, and independent individuals.
Heia Kids is building a partnership with organizations and companies that share our core values. Our objective is to establish a comprehensive online platform that supports parents throughout their journey, from pregnancy to early childhood. Our focus lies in curating a refined selection of high-quality brands to alleviate the burdens of parenthood, while avoiding overwhelming our customers with excessive choices. Our business model operates on a direct-to-consumer (B2C) basis, and we are currently exclusively online.
Our core values
The way we do something is the way we do everything. And our goal is to be really-really good!
Obsessed with customers and community
We are obsessed with building a supportive community and prioritizing the well-being of a parent. Everything else will follow.
Long term success over short term gains
Everything we do is aimed at achieving long-term success for parents and their children.
Humility and respect
We approach every task with humility and respect, always aiming to do what's right at all times.
Innovation & thinking over again
We believe that a new problem might have an old solution, while an old problem might require a new solution.
Founders
We are Laura and Martin - parents for two amazing, independent and self-aware kids. We believe that raising children is an ever-evolving journey. What was once considered normal decades ago may not apply anymore, and what works today may require adjustments tomorrow. As we navigate this wonderful journey, it’s important to prioritize self-care and embrace that the world around us is changing and mostly for the better.
Laura Märss
Laura works in the medical field and enjoys solving problems using both science and common sense. She understands that the health and wellbeing of a child starts from a healthy parent.
Martin Märss
Martin is tech from the head - every kid is like computer software. And the best way to develop tech is to be agile and apply continuous improvements, often to oneself.
You are here, hence you are a Supermom!
"Supermom" (or in Estonian "Superema") project is summarizing every ounce of our core beliefs.
When we unveiled our "Supermom" hoodie to a friend for the first time, we were met with an unexpected response: "This is undeniably cool, but I'm hesitant to purchase it for myself because I'm unsure I embody the supermom image in the eyes of my partner and children."
We believe that every parent is a superhero and deserves acknowledgment. Our ultimate aspiration is for parents to embrace their own greatness with confidence!
The supermom isn't some flawlessly put-together mom who effortlessly juggles everything. To us, a supermom is every mom, even on days when she might not feel it herself. In those moments, it's about being gentle with oneself, reaching for that trusty cape (aka hoodie), slipping it on, and whispering, "I am more than enough." That's the true essence of what the "Supermom" represents—a warm embrace of self-acceptance and empowerment.
Join on our mission
Write us:
info@heiakids.ee
Let's have a call:
(+372) 556 084 02